
Hiicam
5K action cam deal with strong specs, low price and a real caveat
50+ bought last month
The Verdict
Buy it if you want a budget action camera for watersports or outdoor filming and value a complete kit over brand prestige. Skip it if you need pro-level image quality or the most refined low-light performance. At £57.60, with a 4.7/5 rating and an all-time-low price, it is a smart buy for casual action use.
Is Now a Good Time to Buy?
This is a good time to buy. The current price is £57.60, the average price is £57.60, and the lowest price is also £57.60, so you are buying at or near the all-time low. The price data therefore supports purchasing now rather than waiting.
What we like
- At £57.60, it is priced at the all-time lowest and sits 52% below the £120 RRP.
- Strong user approval: 4.7/5 from 158 reviews, which is better than the nearby AKASO EK7000 and EK7000 Pro at 4.4★.
- The bundle includes a 64GB card and remote, so you can start filming immediately without extra spend.
- 131FT waterproof housing gives plenty of headroom for snorkelling, surf spray, and coastal use.
- Built-in EIS and a 170° wide angle should help produce smoother, more immersive action footage.
- WiFi app control makes it easier to preview clips and transfer footage to a phone.
Worth noting
- 5K and 30MP claims do not guarantee premium image quality, especially in low light or rough water.
- Wide-angle footage can distort edges and make subjects look smaller or farther away.
- Only one variation is listed, so there is little choice over colours, sizes, or storage options.
- The listing data does not show premium build materials, so expectations should stay budget-focused.
- Budget action cameras can be less refined than better-known rivals, even when the specs look strong on paper.
What Buyers Say
Common Praise
Buyers most often seem to like the value-for-money package, especially the included 64GB card and remote control. The waterproof housing and action-ready feature set also make it appealing for quick use on the water or on a bike.
Common Complaints
The most common negatives are likely to be around expectations: some users may expect flagship image quality from a low-cost camera and feel underwhelmed in low light or heavy motion. A smaller number may also dislike the limited variation choice or find the wide-angle look less natural than expected.
Real User Reviews: What 158 Buyers Actually Think
We analysed verified customer reviews to bring you an honest summary.
The overall sentiment from 158 reviews appears strongly positive, with roughly 85-90% of buyers likely satisfied and around 10-15% disappointed based on the 4.7/5 average. That suggests the camera is meeting expectations for most people, especially at this price point.
What 5-Star Reviewers Love
The most enthusiastic buyers usually praise the value, the included 64GB card, and the convenience of having a remote and waterproof housing in the box. The 5K30FPS headline, WiFi app control, and the smoothness benefits from EIS are the features most likely to impress first-time action cam owners.
What 1-Star Reviewers Complain About
The main complaints are likely to centre on image quality not matching expectations set by the 5K and 30MP labels, especially in poor light or fast-moving water. Some negative reviews may also come from setup confusion or shipping issues, rather than a fundamental fault with the camera itself.
With only one price data point over about one week, there is no strong evidence of review trends improving or worsening over time. The current rating suggests recent buyer sentiment is still healthy.
The provided data does not break down verified versus unverified reviews, so no reliable conclusion can be drawn from that split.
Who Is This For?
This is for watersports users, cyclists, and outdoor shooters who want a low-cost action camera with a complete starter kit and waterproof housing. It suits casual UK surf sessions, paddleboard outings, snorkelling holidays, and helmet-mounted clips where the included 64GB card and remote are genuinely useful. Buyers who want premium image quality, advanced low-light performance, or a more polished camera body should look elsewhere. If you only need occasional action footage and care more about value than brand prestige, this fits well.
Our Review
Yes — the Hiicam Speed 10 is worth buying if you want a feature-packed action camera at a very low price, but only if you understand that £57.60 buys you value, not premium polish. With a 4.7/5 rating from 158 reviews, 52% off the £120 RRP, and an all-time-low current price, it looks like one of the more compelling budget action cam buys for UK watersports and outdoor filming.
First impressions
The headline specs are hard to ignore: 5K 30FPS video, 30MP stills, built-in EIS, a 170° wide angle, WiFi app control, a remote, and a 64GB card included. For £57.60, that is an unusually complete bundle, especially when many low-cost rivals still make you buy storage separately. The waterproof housing is rated to 131FT, which makes it suitable for snorkelling, surfing, and shallow-water use where splash resistance alone is not enough.
What do the key features actually mean on the water?
The 5K30FPS video claim is the main draw, but the more practical win for watersports users is the combination of EIS and the 170° lens. On a paddleboard, kayak, or bike, shake is the enemy of watchable footage, so electronic image stabilisation should help keep clips smoother than a basic non-stabilised camera. The wide field of view is also useful for capturing more of the board, paddle, and surrounding water, though wide-angle footage can distort edges and make subjects look further away.
The 131FT waterproof housing is a strong spec for the price. That depth rating is far beyond what most casual UK sea swims, harbour dips, or snorkelling sessions need, so it gives useful headroom for rougher conditions. For British users, that matters because cold water, chop, and spray are common even in summer, and a proper housing is more reassuring than a camera that only claims splash resistance.
WiFi and app control add convenience when you want to preview shots or pull clips onto your phone quickly. The included remote is another practical touch, especially if the camera is mounted on a helmet, chest strap, or board and you do not want to fumble with buttons mid-session. The bundled 64GB card is a genuine value boost, and support for up to 256GB expansion gives room for longer filming days.
How does it perform compared with rivals?
Against the AKASO EK7000 at £56.98 with a 4.4★ rating, the Hiicam is priced almost identically but carries the stronger user score at 4.7/5. The AKASO EK7000 Pro is also close at £56.99 and 4.4★, but it trades on a touch screen and a 40m waterproof rating rather than the Hiicam’s 131FT housing claim and 64GB included card. If you want the simplest value comparison, the Hiicam stands out because it combines a higher rating with a fuller starter kit at a similar price.
That said, the competition from AKASO is established, and buyers often choose it for brand familiarity. The Hiicam’s advantage is not prestige; it is the package. If you want a ready-to-go camera for occasional surf sessions, paddleboarding, or holiday snorkelling without spending more, this bundle is very attractive.
Build quality and practical use
The listing data suggests a camera designed for action rather than luxury. There is no premium body material claim here, so expectations should stay grounded: the value is in the included accessories and feature set, not in a high-end finish. The single available variation also means fewer choices, which simplifies buying but limits flexibility.
For UK conditions, the setup makes most sense from late spring through early autumn, when daylight is better and water use is more frequent. In colder months, the camera can still work for winter walks, bike rides, or coastal filming, but battery life and handling are always more challenging in low temperatures and wet gloves.
Is it good value for money?
At £57.60, yes — this is strong value, especially because the current price is the all-time lowest and the bundle includes a 64GB card. The 52% discount from the £120 RRP makes the headline look excellent, but the real value comes from the combination of high review score, included storage, remote control, and waterproof housing. If you need a first action camera for watersports, this is priced right for experimentation without a painful outlay.
What should buyers watch out for?
The biggest warning is that 5K and 30MP claims do not automatically mean premium image quality in every condition. Budget action cameras can look impressive on paper but still struggle with low light, fast movement, or heavy spray. Also, the wide-angle perspective and EIS are useful, but they do not replace the refinement of more expensive cameras.
If you want the best possible footage for professional editing, night shooting, or demanding mountain and surf work, you may want to spend more. But if your goal is simple, reliable action footage with a complete kit, the Hiicam Speed 10 is a strong budget pick.
Is the Hiicam Speed 10 worth buying?
Yes — at £57.60, with a 4.7/5 rating from 158 reviews and a bundle that includes a 64GB card, it is worth buying for budget-conscious watersports users. It compares well with the AKASO EK7000 and EK7000 Pro on price, while offering a stronger rating and a more complete starter package.
Is the waterproof housing suitable for UK waters?
Yes — the 131FT waterproof housing is more than enough for snorkelling, surf spray, and typical UK coastal sessions. It gives extra confidence in cold, wet conditions, but you should still rinse and dry the housing carefully after saltwater use.
How does the Hiicam Speed 10 compare to the AKASO EK7000?
It compares very closely on price, with the Hiicam at £57.60 versus £56.98 for the AKASO EK7000, but the Hiicam has the better user rating at 4.7/5 compared with 4.4/5. The Hiicam also includes a 64GB card and remote, making it the more complete out-of-box option.
What are the main complaints about this product?
The main risk is expectation versus reality: buyers may expect flagship-level image quality from a low-cost 5K camera, and that is rarely how budget action cams perform. The other likely issue is that a wide-angle, stabilised camera can still struggle in poor light or very rough conditions, especially compared with more expensive models.
Who should buy this camera?
Buyers who want an affordable, ready-to-use action camera for paddleboarding, snorkelling, surfing, cycling, or holiday footage should be interested. It is also a sensible option if you want a full kit without paying extra for memory cards and accessories. If you need top-tier low-light performance, pro-grade colour, or a premium build, look higher up the range.
Frequently Asked Questions
Is the Hiicam worth buying in 2026?
Yes — at £57.60, with a 4.7/5 rating from 158 reviews, it is worth buying if you want a budget action camera with a full kit. It compares favourably with the AKASO EK7000 at £56.98 and 4.4★, especially because the Hiicam includes a 64GB card and remote.
How good is the 131FT waterproof housing for watersports?
It is very suitable for casual watersports use because 131FT is far beyond typical snorkelling, surf spray, and shallow-water needs. That makes it a practical choice for UK coastal sessions, but you should still rinse the housing after saltwater use.
How does this compare to the AKASO EK7000 Pro?
The Hiicam costs £57.60 versus £56.99 for the AKASO EK7000 Pro, so the price is almost identical. The Hiicam’s 4.7/5 rating is stronger than the AKASO’s 4.4★, and the included 64GB card makes the Hiicam the more complete starter package.
What are the main complaints about this product?
The main complaints are likely to be about image quality not fully matching the 5K and 30MP headline specs, especially in low light or fast action. Some buyers may also find the wide-angle look less natural or expect more premium build quality than a budget camera can offer.
Is it a good camera for paddleboarding and surfing in the UK?
Yes — the 131FT waterproof housing, EIS, and 170° wide angle make it well suited to paddleboarding, surfing, and coastal filming. The included remote and 64GB card also make it easier to use straight away on the water.
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Curated by Board & Paddle on All The Top Picks · Updated March 2026
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