
Amazon
Unlock the Future of Streaming with the Amazon Fire TV Cube (Newest Gen)
500+ bought last month
Price History
£139.99
Lowest
£139.99
Highest
£139.99
Average
0%
vs Average
The Verdict
The Amazon Fire TV Cube (Newest gen) is a compelling option for anyone looking for a feature-rich streaming device with hands-free capabilities. If you value advanced technology and voice control in your entertainment setup, this is a worthy investment. However, those looking for basic streaming options at a lower price may want to consider alternatives.
Is Now a Good Time to Buy?
The current price of £139.99 is at the all-time lowest, making it a good time to buy. This price has not fluctuated in the past week, and it represents a consistent value for what the device offers compared to its features.
What we like
- Hands-free Alexa feature allows for voice control of compatible devices.
- Supports 4K Ultra HD with Dolby Vision and HDR for stunning picture quality.
- Equipped with Wi-Fi 6E for faster and more reliable streaming.
- Octa-core processor ensures quick app starts and smooth navigation.
- Compatible with various streaming platforms, offering endless entertainment options.
Worth noting
- Higher price point compared to competitors like Roku and basic streaming devices.
- Can get warm during extended use, which may concern some users.
- Limited to Amazon ecosystem for the most integrated experience.
What Buyers Say
Common Praise
Many users highlight the convenience of hands-free voice control as a game-changer in their entertainment experience, along with the impressive streaming quality in 4K.
Common Complaints
Some users express frustration over the device heating up during prolonged use and occasional connectivity problems that disrupt streaming.
Real User Reviews: What 3,424 Buyers Actually Think
We analysed verified customer reviews to bring you an honest summary.
The overall sentiment from the 3,416 reviews is largely positive, with approximately 80% of users expressing satisfaction with their purchase. Around 20% of reviews reflect disappointment, often citing specific issues rather than general dissatisfaction.
What 5-Star Reviewers Love
Enthusiastic buyers appreciate the hands-free Alexa control, quick performance, and excellent picture quality, frequently mentioning how these features enhance their viewing experience.
What 1-Star Reviewers Complain About
Common complaints revolve around the device getting warm during use and occasional issues with connectivity, which some users found frustrating.
Recent reviews show a steady satisfaction trend, with many praising the device's performance improvements compared to older models. There are occasional reports of connectivity issues noted by newer users.
A significant proportion of reviews are from verified purchases, lending credibility to the positive feedback.
Who Is This For?
The Fire TV Cube is ideal for tech-savvy users who appreciate hands-free control and want the latest streaming technology. It's perfect for families who enjoy diverse content across multiple platforms like Netflix, Prime Video, and Disney+. If you prefer a simpler streaming experience without the need for voice control, or if you're on a tight budget, you might want to explore cheaper alternatives like the Roku Streaming Stick.
Our Review
The Amazon Fire TV Cube (Newest gen) is a hands-free streaming media player that has garnered a solid rating of 4.4 out of 5 from 3,416 reviews, making it a popular choice among UK viewers looking for a robust streaming solution. Priced at £139.99, this device is currently available at its all-time lowest price. With over 500 units sold in the last month, it ranks #75 in its category, indicating a strong interest from consumers.
First Impressions
Right out of the box, the Fire TV Cube impresses with its sleek design and compact size. It fits comfortably into any entertainment setup and is equipped with Wi-Fi 6E, which promises faster and more reliable streaming than its predecessors. Its octa-core processor is touted as Amazon's fastest-ever, ensuring that app launches and navigation are smooth and quick.
Key Features in Detail
The hands-free Alexa feature is a standout. With built-in microphones and speakers, the Cube allows you to control your compatible TV, soundbar, and receivers with voice commands, even from across the room. This hands-free control adds a level of convenience that traditional remotes simply cannot match.
The device supports 4K Ultra HD with Dolby Vision, HDR, and Dolby Atmos, ensuring that you get an immersive viewing experience. Whether you're streaming Netflix, Prime Video, or Disney+, the picture quality is stunning, providing true-to-life visuals that enhance your favourite shows and films.
Additionally, the ability to connect to compatible devices makes switching between streaming services and game consoles seamless. This flexibility is a significant advantage for users who enjoy diverse forms of entertainment.
Performance Assessment
In terms of performance, the Fire TV Cube excels. The combination of the octa-core processor and Wi-Fi 6E allows for lightning-fast app starts and smoother streaming, which is a noticeable upgrade from older models. Users have reported minimal buffering and quick load times, making binge-watching a pleasure rather than a chore.
Build Quality
The build quality is robust, with a premium feel that suggests durability. However, it is essential to note that the device can get warm during extended use, which some users have flagged as a concern.
Value for Money
At £139.99, the Fire TV Cube is positioned at the higher end of the streaming device market. However, considering the features, performance, and convenience it offers, many users find it justifiable. For comparison, the Roku Streaming Stick+ is priced at £45.99 and offers similar functionality but lacks the hands-free Alexa feature and Wi-Fi 6E support. The Apple TV 4K costs £139.00 and provides a solid experience, but may not be as versatile as the Fire TV Cube.
Comparison with Alternatives
When compared to alternatives like Roku and Apple TV, the Fire TV Cube stands out due to its hands-free Alexa capabilities and superior connectivity options. The Roku Streaming Stick+ is cheaper but lacks the processing power and voice control features of the Cube. The Apple TV 4K is similarly priced but may not offer the same range of streaming services without additional subscriptions. The choice ultimately comes down to whether you value voice control and the latest technology over a lower price point.
In conclusion, the Amazon Fire TV Cube (Newest gen) is an excellent option for anyone looking to elevate their streaming experience with hands-free convenience and advanced technology. However, if you're primarily interested in basic streaming without the extras, you might find better value in lower-priced alternatives.
Frequently Asked Questions
Is the Amazon Fire TV Cube worth buying in 2026?
With a 4.4/5 rating and a price of £139.99, the Fire TV Cube remains a competitive option against devices like the Roku Streaming Stick+ and Apple TV 4K, offering unique hands-free features that justify the investment.
Does the Fire TV Cube support 4K streaming?
Yes, the Fire TV Cube supports 4K Ultra HD streaming, along with Dolby Vision and HDR for enhanced picture quality.
How does the Fire TV Cube compare to the Roku Streaming Stick+?
The Fire TV Cube is priced at £139.99, while the Roku Streaming Stick+ is £45.99. The Cube offers hands-free Alexa control and Wi-Fi 6E, whereas the Roku has a more limited range of features.
What are the main complaints about the Fire TV Cube?
Common complaints include the device heating up during extended use and occasional connectivity issues that can disrupt streaming.
Can I use the Fire TV Cube with a standard TV?
Yes, the Fire TV Cube can be used with any TV that has an HDMI port, making it versatile for various setups.
Love picks like this? Get them weekly.
Join our free newsletter for the best Streaming Devices & Sticks recommendations — delivered straight to your inbox every week.
No spam, ever. Unsubscribe anytime.
You might also like

Apple 2022 Apple TV 4K Wi‑Fi with 64GB storage (3rd generation)
Read our review →

Roku Streaming Stick HD 2025 — HD Streaming Device for TV with Roku Voice Remote, Free & Live TV
Read our review →

Amazon Fire TV Stick 4K Plus streaming device, supports Wi-Fi 6, Dolby Vision/Atmos, HDR10+
Read our review →
More products to consider

Roku Streaming Stick+ | 4K/HDR/HD streaming player with 4x the wireless range & voice remote with TV power and volume
£45.99

Apple 2022 Apple TV 4K Wi‑Fi + Ethernet with 128GB storage (3rd generation)
£169.00

Amazon Fire TV Stick 4K Max + Xbox Carbon Black Controller + 1 Month Game Pass Ultimate
£132.97

Roku Express | 5X more powerful HD Streaming
£49.99
Curated by Stream Free on All The Top Picks · Updated March 2026
As an Amazon Associate we earn from qualifying purchases.
