5 Alternatives to the ULTIMEA Apollo S40 Pro Soundbar (Including Better Value Picks)

If you’re shopping for the ULTIMEA 2.2ch Apollo S40 Pro, the closest alternative in this list is the ULTIMEA 2.1ch Poseidon M20 Pro. It’s the same brand and the same £49.99 price, but it swaps the detachable 2.2ch setup for a more traditional all-in-one soundbar with a built-in subwoofer. That makes it simpler to place and usually easier to set up, while still giving you app control, Bluetooth, and a claimed 132W peak power. It’s better if you want stronger bass from a compact unit; it’s worse if you specifically want the detachable design and the extra flexibility of the Apollo S40 Pro. Choose this if you want a very similar ULTIMEA experience but prefer a more straightforward soundbar.

If your main goal is better TV reception rather than audio, the Indoor TV Aerial with built-in 4G filter is a very different but genuinely useful alternative. At £35, it’s cheaper than the soundbar and can be a great upgrade for anyone relying on Freeview. Compared with the Apollo S40 Pro, it won’t improve your TV’s sound at all, but it may improve your viewing experience far more if you’re missing channels or dealing with poor signal. It’s better for free live TV, especially in UK homes that struggle with reception; it’s worse if you already have a strong signal or you’re only looking for better audio. Pick this if you want to cut subscription costs and watch Freeview reliably.

For people who already have a soundbar but need a cleaner setup, the Amazon Basics TV Wall Bracket is a strong budget buy at £19.93. It doesn’t compete with the ULTIMEA on sound, but it can make a big difference to your room layout by freeing up space and allowing tilt and swivel adjustment. It’s better if you want flexibility for viewing angles or need to mount a smaller TV; it’s worse if you have a very large screen or want an ultra-slim look. This is the choice for anyone building a tidy living-room setup on a budget.

The VonHaus TV Wall Bracket is the best option here if you have a bigger screen, supporting 37–85-inch TVs and up to 70kg. At £18.99, it undercuts the soundbar while offering serious mounting strength and a low-profile finish. Compared with the Apollo S40 Pro, it obviously doesn’t affect sound quality, but it can be the better buy if your priority is a secure, space-saving wall install for a larger TV. It’s better for big-screen owners; it’s worse if you need tilt or swivel movement. Choose this if you want a sturdy, slim wall mount for a larger setup.

Finally, the UGREEN HDMI Switch is a smart alternative if your real problem is not audio quality but running out of HDMI ports. At £19.99, it lets you connect multiple devices such as a Fire Stick, games console, or Blu-ray player and switch between them easily, with support for 4K@60Hz, HDR10+, and Dolby Atmos passthrough. Compared with the ULTIMEA, it won’t improve your speakers, but it can make your whole TV setup far more convenient. It’s better for gamers and streaming fans with too many devices; it’s worse if you only have one or two HDMI sources. Buy this if you need a better-connected TV rather than a new soundbar.